► QUEST LOG
EXPERIENCE
Two ongoing campaigns. One full-time guild, one freelance contract — both
live, both spending real money, both shipping creative every week.
Performance Data Analyst
@ Lascade LLP
● ACTIVE
2024 — Present
Kochi, India
Subscription App Studio
▶ Main objectives
- Scaled winning Meta ads from $50/day to $500/day through iterative creative testing and audience refinement.
- Contributed to 2M+ installs across the app portfolio in the last 12 months — iOS & Android, via Meta & Google Ads.
- Helped drive multi six-figure ad-attributed revenue across subscriptions and in-app purchases.
- Sourced and managed 10+ external UGC creators via Fiverr to diversify the creative testing pool.
- Implemented Meta SDK, TikTok SDK, GA4, Adapty tracking and full attribution debugging.
- Built automated workflows in n8n to scrape creative inspiration and accelerate iteration cycles.
- Produced high-performing assets in CapCut, Figma, Canva, Sora, HeyGen, VEO and ElevenLabs.
▶ Rewards earned
- +10x daily ad spend on a single creative
- +2M app installs driven across the portfolio (12-mo)
- Multi six-figure ad-driven revenue across iOS & Android
Creative Strategist (Freelance)
@ Impending, Inc.
● ACTIVE
2024 — Present
Remote
Mobile App Studio · Creators of HeadsUp
▶ Main objectives
- Designed winning ads for WalkTheWorld & PuzzleCafe with CPIs as low as $0.4–$0.9 across Meta & TikTok.
- Reduced CPI from $1.8 → $0.9 through structured creative-optimization cycles.
- Powered a continuous creative-production pipeline driven by data and trend analysis.
▶ Rewards earned
- -50% CPI on flagship campaigns
- 2 apps shipping new creative every week
- Long-term collab with the studio behind HeadsUp
Side Quests
@ Solo
● ONGOING
2023 — Present
Internet
Creator + Tinkerer
▶ Active side quests
- Scaling @mapsoftheworldroutes on TikTok with viral roadtrip-format content.
- Running an AI Voice + Video Studio stitched from HeyGen, ElevenLabs and Sora.
- Maintaining a Creative Automation System in n8n + Slack that turns briefs into shipped ads.
- Publishing prompt templates & ad recipes for fellow app marketers.